秦系双子星耀山城：7-13万新能源家轿的重庆最优解

在重庆这座被称为“8D奇幻之城”的立体山城中，陡立杂沓的地势、犬牙交错的桥梁贞洁、四季分明的惬心特征，共同组成了特有的用车生态。关于大多数普通家庭而言，选购一辆预算在7万至13万元的新能源家用轿车，早已不再是单纯的代步需求考量，更是对车辆适配性、经济性、可靠性的轮廓量度。跟着新能源汽车市场的浸透率抓续攀升，这一价钱区间的竞争愈发尖锐化，而比亚迪旗下秦PLUS与秦L组成的“双子星”组合，凭借对山城用车需求的精确知悉与全地点得志，在繁密竞品中脱颖而出，成为重庆家庭购车清单上的风物级遴荐，改写了该细分市场的竞争时势。

In Chongqing, a three-dimensional mountain city known as the "8D Magical City", the undulating terrain, crisscrossing bridges and tunnels, and distinct seasonal climate characteristics together form a unique car-using ecosystem, For most ordinary families, choosing a new energy family car with a budget of 70,000 to 130,000 yuan is no longer a simple consideration of transportation needs, but a comprehensive trade-off of vehicle adaptability, economy, and reliability, With the continuous increase in the penetration rate of the new energy vehicle market, competition in this price range has become increasingly fierce, The "twin stars" combination of BYD Qin PLUS and Qin L has stood out among many competitors by virtue of their precise insight into and comprehensive satisfaction of mountain city car-using needs, becoming a phenomenal choice on the car purchase list of Chongqing families and rewriting the competitive pattern of this segment market,

张开剩余96%

重庆的城市脾气对家用轿车建议了远超平原城市的严苛要求。这里莫得平坦汜博的连片说念路，上坡下坡是日常通勤的常态，部分老旧小区与歧路的坡度甚而向上15度，对车辆的能源储备与起步性能组成极大覆按；夏令长达数月的高温天气，最高气温常常突破38℃，不仅覆按驾乘东说念主员的惬意性，更对车辆电板、电机等中枢部件的耐热性与褂讪性建议挑战；冬季湿冷的惬心搭配说念路积水与薄雾，又对车辆的制动性能、操控褂讪性有着更高的要求。此外，重庆主城与临近区县的通勤需求郁勃，部分区域充电依次布局尚未实足完善，续航战抖与补能便利性也成为家庭用户购车时的中枢挂牵。在这么的配景下，7-13万元预算的新能源轿车，既要兼顾老本与实用性，又要适配复杂的用车场景，难度可思而知。

Chongqing's urban characteristics impose more stringent requirements on family cars than plain cities, There are no flat and open contiguous roads here; going up and down slopes is a daily commute norm, and the slope of some old communities and branch roads even exceeds 15 degrees, posing a great test to the vehicle's power reserve and starting performance, The high-temperature weather lasting for months in summer, with the maximum temperature frequently exceeding 38℃, not only tests the comfort of drivers and passengers, but also challenges the heat resistance and stability of core vehicle components such as batteries and motors, The cold and humid climate in winter, combined with road water accumulation and light fog, places higher requirements on the vehicle's braking performance and handling stability, In addition, the commuting demand between Chongqing's main urban area and surrounding districts and counties is strong, and the layout of charging facilities in some areas is not yet fully improved, Range anxiety and energy supplement convenience have also become core concerns for family users when buying cars, Against this background, new energy sedans with a budget of 70,000 to 130,000 yuan must balance cost and practicality while adapting to complex car-using scenarios, which is undoubtedly difficult,

比亚迪秦系列“双子星”的见效，并非巧合。秦PLUS自上市以来，便凭借DM-i超等混动本领的颠覆性上风，龙套了燃油车在该价钱区间的操纵地位；秦L四肢后续推出的升级车型，在遐想、空间、科技设置上齐全全面进阶，精确相接了追求品性升级的消费需求。两款车型形成陡立互补的居品矩阵，既袒护了7-10万元的经济型市场，又涉及了10-13万元的品性型市场，无缺契合了重庆不同收入水平家庭的购车预算与中枢诉求。不管是追求极致性价比的工薪阶级，依然防卫驾乘体验与科技感的年青家庭，齐能在秦系列中找到恰当我方的遴荐，这也为其市场浸透率的抓续擢升奠定了坚实基础。

The success of BYD Qin series "twin stars" is not accidental, Since its launch, Qin PLUS has broken the monopoly of fuel vehicles in this price range by virtue of the subversive advantages of DM-i super hybrid technology, As an upgraded model launched later, Qin L has achieved comprehensive advancement in design, space, and technological configuration, accurately meeting the consumer demand for quality upgrading, The two models form a high-low complementary product matrix, covering both the economic market of 70,000 to 100,000 yuan and the quality market of 100,000 to 130,000 yuan, perfectly matching the car purchase budget and core demands of Chongqing families with different income levels, Whether it is wage earners pursuing extreme cost performance or young families focusing on driving experience and a sense of technology, they can find a suitable choice in the Qin series, which has laid a solid foundation for the continuous improvement of its market penetration rate,

从市场竞争时势来看，7-13万元新能源家用轿车市场汇注了繁密品牌的主力车型，既有合伙品牌的燃油车与混动车型，也有自主新能源品牌的紧凑型轿车，竞争极度强烈。合伙品牌如丰田卡罗拉、人人朗逸等，凭借品牌积淀与口碑基础占据一定市场份额，但在能源性能与智能化设置上难以得志重庆用户的中枢需求；其他自主新能源品牌的车型，或受制于本领储备，在坡说念能源、续航褂讪性上存在短板，或因订价策略失衡，无法齐全性价比与品性感的兼顾。而秦PLUS与秦L凭借比亚迪在混动本领、电板本领上的深厚蓄积，以及精确的市场定位，见效突破竞争壁垒，成为重庆市场的“爆款”车型，甚而形成了“街头遍地可见秦系列”的特有风物。

From the perspective of the market competition pattern, the 70,000 to 130,000 yuan new energy family car market has gathered main models from many brands, including fuel vehicles and hybrid models from joint-venture brands, as well as compact sedans from independent new energy brands, with extremely fierce competition, Joint-venture brands such as Toyota Corolla and Volkswagen Lavida occupy a certain market share by virtue of brand accumulation and reputation, but fail to meet the core needs of Chongqing users in terms of power performance and intelligent configuration, Models of other independent new energy brands either have shortcomings in slope power and range stability due to limited technical reserves, or cannot balance cost performance and quality due to unbalanced pricing strategies, With BYD's profound accumulation in hybrid technology and battery technology, as well as precise market positioning, Qin PLUS and Qin L have successfully broken through competitive barriers, becoming "bestselling" models in the Chongqing market, and even forming a unique scene where "Qin series can be seen everywhere on the streets",

精确订价与市场定位：卡位主流消费中枢区间

7万至13万元的价钱区间，被业内公合计中国度庭购车的“黄金价钱带”。这一区间的消费者以普通工薪家庭、年青配偶为主，他们购车的中枢诉求是“实用为王、性价比优先”，既但愿车辆大概得志日常通勤、家庭出行等多元场景需求，又对购车老本、用车老本有着严格的适度。同期，这一价钱带亦然市场容量最大、竞争最尖锐化的限制，真实统统主流汽车品牌齐在此布局了中枢车型，试图霸占市场份额。比亚迪秦系列“双子星”的见效，首要身分就是精确卡位这一中枢区间，通过互异化订价策略，齐全了对不同需求层级用户的全面袒护。

The price range of 70,000 to 130,000 yuan is universally recognized in the industry as the "golden price range" for Chinese family car purchases, Consumers in this range are mainly ordinary working families and young couples, Their core demand for buying cars is "practicality first and cost performance priority", They not only hope that the vehicle can meet the diverse scenario needs such as daily commuting and family travel, but also have strict control over car purchase costs and car use costs, At the same time, this price range is also the field with the largest market capacity and the fiercest competition, Almost all mainstream auto brands have deployed core models here in an attempt to seize market share, The primary factor for the success of BYD Qin series "twin stars" is to accurately position themselves in this core range and achieve comprehensive coverage of users at different demand levels through differentiated pricing strategies,

秦PLUS荣耀版四肢系列中的经济型标杆车型，凭借“电比油低”的颠覆性订价策略，澈底龙套了市场时势。其官方引导价下探至7,98万元起，将搭载DM-i超等混动本领的主流设置车型，平直拉入8万元级市场，齐全了对同价位合伙燃油车的“降维打击”。要知说念，在此之前，同价位的合伙燃油车如丰田卡罗拉1,5L版块、人人桑塔纳等，不仅能源性能凡俗，智能化设置更是节略，仅能得志最基础的代步需求；而秦PLUS荣耀版搭载的DM-i超等混动系统，既领有远超燃油车的能源响应，又能齐全极低的用车老本，同期配备了倒车影像、中控大屏、自动驻车等实用设置，实足碾压同价位竞品。这种“花燃油车的钱，享新能源的体验”的订价逻辑，精确击中了重庆工薪家庭的消费情绪，成为其市场解围的要津。

As an economic benchmark model in the series, Qin PLUS Honor Edition has completely broken the market pattern with its subversive pricing strategy of "electricity cheaper than oil", Its official guide price starts as low as 79,800 yuan, directly bringing mainstream configuration models equipped with DM-i super hybrid technology into the 80,000-yuan class market, realizing a "dimension reduction strike" against joint-venture fuel vehicles of the same price, It should be noted that before this, joint-venture fuel vehicles of the same price, such as the Toyota Corolla 1,5L version and Volkswagen Santana, not only had mediocre power performance, but also had simple intelligent configurations, which could only meet the most basic transportation needs, The DM-i super hybrid system equipped on the Qin PLUS Honor Edition not only has power response far exceeding that of fuel vehicles, but also achieves extremely low car use costs, At the same time, it is equipped with practical configurations such as reverse image, central control large screen, and automatic parking, completely outperforming competitors of the same price, This pricing logic of "spending the money of a fuel vehicle to enjoy the experience of a new energy vehicle" accurately hits the consumer psychology of Chongqing working families and becomes the key to its market breakthrough,

与秦PLUS荣耀版形成互补的秦L，定位稍高，其官方引导价为10,98万元起，精确锚定7-13万元预算的上限区间，主打“品性升级”，得志追求更大空间、更优遐想与更新本领的消费需求。秦L基于比亚迪最新的遐想言语打造，外不雅选用“龙颜好意思学3,0”遐想，线条流畅优雅，兼具通顺感与家用属性，契合年青家庭的审好意思需求；内饰方面，选用大面积软质材料包裹，搭配悬浮式中控屏与全液晶神态盘，质感远超同价位车型；空间发达上，秦L的轴距达到2718mm，比较秦PLUS进一步加长，后排腿部空间更为充裕，大概轻率得志家庭出行时的乘坐需求。此外，秦L还搭载了比亚迪最新的DiPilot智能驾驶援手系统与DiLink 4,0智能座舱，在科技设置上齐全全面进阶，为用户带来更精真金不怕火、智能的驾乘体验。

Qin L, which complements the Qin PLUS Honor Edition, is positioned slightly higher with an official guide price starting at 109,800 yuan, It accurately anchors the upper limit of the 70,000 to 130,000 yuan budget range, focusing on "quality upgrading" to meet the consumer demand for larger space, better design, and newer technology, Built based on BYD's latest design language, Qin L adopts the "Dragon Face Aesthetics 3,0" design for its exterior, with smooth and elegant lines, combining sportiness and family attributes, which fits the aesthetic needs of young families, In terms of interior, it is wrapped with a large area of soft materials, paired with a floating central control screen and a full LCD instrument panel, with a texture far exceeding that of models of the same price, In terms of space performance, the wheelbase of Qin L reaches 2718mm, which is further lengthened compared with Qin PLUS, and the rear legroom is more abundant, which can easily meet the riding needs of family travel, In addition, Qin L is also equipped with BYD's latest DiPilot intelligent driving assistance system and DiLink 4,0 intelligent cockpit, achieving comprehensive advancement in technological configuration and bringing users a more convenient and intelligent driving experience,

秦PLUS与秦L形成的价钱梯度，并非毛糙的订价互异，而是基于用户需求的精确分层。秦PLUS荣耀版聚焦7-10万元区间，主打经济实用、高性价比，中枢方向用户是预算有限、防卫用车老本的工薪阶级与刚需家庭，得志其日常通勤、买菜接娃等基础用车场景；秦L聚焦10-13万元区间，主打品性感、科技感与空间发达，中枢方向用户是收入水平较高、追求生计品性的年青家庭与职场白领，得志其家庭资料出行、商务接待等多元场景需求。这种互异化的订价与定位策略，使得两款车型既幸免了里面竞争，又齐全了对7-13万元主流价钱带的无缝袒护，最大化霸占市场份额，形成了“1+1>2”的居品协同效应。

The price gradient formed by Qin PLUS and Qin L is not a simple pricing difference, but a precise stratification based on user needs, Qin PLUS Honor Edition focuses on the 70,000 to 100,000 yuan range, focusing on economy, practicality, and high cost performance, Its core target users are wage earners and rigid-demand families with limited budgets who pay attention to car use costs, meeting their basic car-using scenarios such as daily commuting, grocery shopping, and picking up children, Qin L focuses on the 100,000 to 130,000 yuan range, focusing on a sense of quality, technology, and space performance, Its core target users are young families and white-collar workers with higher income levels who pursue a quality of life, meeting their diverse scenario needs such as family long-distance travel and business reception, This differentiated pricing and positioning strategy not only avoids internal competition between the two models, but also achieves seamless coverage of the mainstream 70,000 to 130,000 yuan price range, maximizes market share occupation, and forms a product synergy effect of "1+1>2",

值得一提的是，比亚迪秦系列的订价策略并非一成不变，而是证实市场变化与用户需求抓续优化。针对重庆市场的特殊性，比亚迪还推出了一系列区域专属优惠策略，如置换补贴、金融贴息、免费相易等，进一步缩短了用户的购车门槛与用车老本。以置换补贴为例，重庆用户用名下旧车置换秦PLUS或秦L，可享受最高5000元的置换补贴；金融方面，提供低首付、低利率的贷款决策，首付比例最低可至15%，月供仅需2000元左右，极地面减弱了工薪家庭的资金压力。这些区域化的营销策略，与精确的订价策略形成重迭效应，进一步自由了秦系列在重庆市场的竞争上风。

It is worth mentioning that BYD's pricing strategy for the Qin series is not static, but continuously optimized according to market changes and user needs, In response to the particularity of the Chongqing market, BYD has also launched a series of region-exclusive preferential policies, such as replacement subsidies, financial interest subsidies, and free maintenance, further reducing the user's car purchase threshold and car use costs, Taking replacement subsidies as an example, Chongqing users can enjoy a maximum replacement subsidy of 5,000 yuan when replacing their existing old cars with Qin PLUS or Qin L, In terms of finance, it provides low-down-payment and low-interest loan schemes, with a minimum down payment ratio of 15% and a monthly payment of only about 2,000 yuan, which greatly eases the financial pressure on working families, These regional marketing policies, combined with precise pricing strategies, form a superimposed effect, further consolidating the competitive advantage of the Qin series in the Chongqing market,

上牌数据印证：市场招供度的直不雅体现

若是说精确的订价与定位是秦系列见效的基础，那么抓续最初的上牌数据，则是市场对其居品力与竞争力的平直考证。上牌数据四肢响应终局市场销量的中枢打算，大概真确响应车型的市场招供度与用户招揽度，幸免了厂家宣传中的“水分”。在重庆市场，秦PLUS与秦L的上牌量历久稳居同级别车型前哨，用实打实的数据解说了其“风物级车型”的地位，也印证了其居品定位与重庆用户需求的高度契合。

If precise pricing and positioning are the foundation for the success of the Qin series, then the continuously leading licensing data is the direct verification of the market's recognition of its product strength and competitiveness, As a core indicator reflecting terminal market sales, licensing data can truly reflect the market recognition and user acceptance of models, avoiding "water" in manufacturer promotions, In the Chongqing market, the licensing volume of Qin PLUS and Qin L has long been among the top in the same class of models, proving their status as "phenomenal models" with solid data, and also confirming the high fit between their product positioning and Chongqing users' needs,

秦PLUS四肢紧凑型新能源轿车市场的标杆车型，在重庆的月度上牌量长久保抓最初态势。证实重庆市车管所公布的数据显现，2023年以来，秦PLUS每月上牌量均褂讪在800辆以上，屡次在“重庆紧凑型新能源轿车上牌名次”中夺得第1名，甚而在部分月份的上牌量远超第2名车型，展现出极强的市场统治力。以2024年3月为例，秦PLUS在重庆的上牌量达到1046辆，创下年度峰值，这一数据不仅远超同级别自主新能源车型，甚而向上了人人朗逸、丰田卡罗拉等主流合伙燃油车的上牌量，成为当月重庆紧凑型车市场的销量冠军。这一成绩的获得，不仅获利于其出色的居品力，更源于重庆用户对其适配性、经济性的高度招供。

As a benchmark model in the compact new energy sedan market, Qin PLUS has always maintained a leading position in monthly licensing volume in Chongqing, According to data released by the Chongqing Vehicle Administration, since 2023, the monthly licensing volume of Qin PLUS has been stable above 800 units, and it has won the first place in the "Chongqing Compact New Energy Sedan Licensing Ranking" many times, Even in some months, its licensing volume is far ahead of the second-place model, showing extremely strong market dominance, Taking March 2024 as an example, the licensing volume of Qin PLUS in Chongqing reached 1046 units, setting an annual peak, This data not only far exceeds that of the same-class independent new energy models, but also surpasses that of mainstream joint-venture fuel vehicles such as Volkswagen Lavida and Toyota Corolla, becoming the sales champion of the Chongqing compact car market in that month, The achievement is not only due to its excellent product strength, but also from the high recognition of its adaptability and economy by Chongqing users,

秦L自2024年肃肃上市以来，凭借全面进阶的居品力，马上在中型新能源轿车市场站稳脚跟，上牌量呈现稳步攀升的态势。上市初期，秦L的月度上牌量便突破300辆，跟着市场口碑的抓续扩散，其上牌量镇静增长，2024年9月达到641辆的年度高点，在重庆中型新能源轿车市场名次踏进前三。与秦PLUS的爆款逻辑不同，秦L的增长更多依赖于品性感与科技感带来的口碑传播，其用户群体多为二次购车或追求品性升级的家庭，他们对车辆的空间、遐想、智能化设置有着更高要求，而秦L恰恰得志了这些需求。从增长趋势来看，秦L的市场招供度仍在抓续擢升，有望成为中型新能源轿车市场的新标杆。

Since its official launch in 2024, Qin L has quickly gained a foothold in the medium-sized new energy sedan market with its comprehensively advanced product strength, and its licensing volume has shown a steady upward trend, In the initial stage of launch, the monthly licensing volume of Qin L exceeded 300 units, With the continuous spread of market reputation, its licensing volume gradually increased, reaching an annual high of 641 units in September 2024, ranking among the top three in the Chongqing medium-sized new energy sedan market, Different from the best-selling logic of Qin PLUS, Qin L's growth relies more on word-of-mouth communication brought by a sense of quality and technology, Its user group is mostly families purchasing cars for the second time or pursuing quality upgrades, who have higher requirements for vehicle space, design, and intelligent configuration, and Qin L just meets these needs, From the perspective of growth trend, the market recognition of Qin L is still continuously improving, and it is expected to become a new benchmark in the medium-sized new energy sedan market,

秦系列“双子星”的见效并非局限于重庆区域，在寰球市场相通发达亮眼。证实乘联会公布的数据显现，2024年全年，秦PLUS的寰球累计销量突破30万辆，秦L的累计销量也达到12万辆，两款车型统共销量向上42万辆，稳居7-13万元新能源家用轿车市场销量前哨。这一数据标明，秦系列的居品力具有普适性，其中枢上风不仅大概适配重庆的复杂费车场景，也能得志寰球其他地区用户的需求，不管是平原城市的日常通勤，依然山区城市的复杂路况，秦系列齐能展现出出色的适应性。这种寰球性的市场招供，进一步印证了比亚迪在新能源本领与居品布局上的最初地位。

The success of the Qin series "twin stars" is not limited to the Chongqing region, but also performs brilliantly in the national market, According to data released by the China Passenger Car Association (CPCA), in 2024, the cumulative national sales of Qin PLUS exceeded 300,000 units, and the cumulative sales of Qin L also reached 120,000 units, The combined sales of the two models exceeded 420,000 units, steadily ranking among the top in the 70,000 to 130,000 yuan new energy family car market, This data shows that the product strength of the Qin series is universal, and its core advantages can not only adapt to the complex car-using scenarios in Chongqing, but also meet the needs of users in other regions of the country, Whether it is daily commuting in plain cities or complex road conditions in mountainous cities, the Qin series can show excellent adaptability, This national market recognition further confirms BYD's leading position in new energy technology and product layout,

从区域散布来看，秦系列在西南地区、华东地区的销量发达尤为凸起，其中西南地区的销量占比达到25%，重庆四肢西南地区的中枢城市，孝顺了该区域近40%的销量。这一数据充分证明，秦系列的居品脾气与西南地区的地形、惬心、消费习尚高度契合，而重庆四肢典型的山城，成为秦系列的“中枢市场”与“口碑发酵地”。跟着秦系列在重庆市场的抓续热销，其口碑通过亲一又推选、外交媒体共享等方式不休扩散，进一步带动了临近区县及西南地区其他城市的销量增长，形成了“以点带面”的市场蔓延时势。

From the perspective of regional distribution, the Qin series has performed particularly well in sales in Southwest China and East China, with sales in Southwest China accounting for 25%, As a core city in Southwest China, Chongqing contributes nearly 40% of the sales in this region, This data fully shows that the product characteristics of the Qin series are highly compatible with the terrain, climate, and consumption habits of Southwest China, and Chongqing, as a typical mountain city, has become the "core market" and "word-of-mouth fermentation ground" for the Qin series, With the continuous hot sales of the Qin series in the Chongqing market, its reputation continues to spread through friend recommendations, social media sharing, etc,, further driving sales growth in surrounding districts and counties and other cities in Southwest China, forming a "point-to-area" market expansion pattern,

中枢本领赋能：无缺适配山城复杂费车场景

重庆特有的地舆与惬心条目，对新能源汽车的能源性能、续航才智、可靠性建议了严苛覆按，而比亚迪秦系列“双子星”之是以大概脱颖而出，中枢在于其搭载的DM-i超等混动本领与完善的本领体系，为嘱托山城复杂费车场景提供了全地点的处理决策。DM-i超等混动本领四肢比亚迪的中枢本领之一，自推出以来便以“快、省、静、顺、绿”的上风备受市场可爱，经过多代迭代升级，其适应性与褂讪性进一步擢升，大概无缺匹配重庆的坡说念、高温、补能等核肉痛点。

Chongqing's unique geographical and climatic conditions impose strict tests on the power performance, range capacity, and reliability of new energy vehicles, The reason why BYD Qin series "twin stars" can stand out lies in their DM-i super hybrid technology and perfect technical system, which provide a comprehensive solution for coping with complex car-using scenarios in mountain cities, As one of BYD's core technologies, the DM-i super hybrid technology has been highly favored by the market since its launch for its advantages of "fast, economical, quiet, smooth, and green", After multiple generations of iterative upgrades, its adaptability and stability have been further improved, which can perfectly match the core pain points of Chongqing such as slopes, high temperatures, and energy supplementation,

无惧坡说念：能源与经济性的双重突破。重庆的坡说念场景一语气日常通勤的每一个智商，不管是高放工途中的骨干说念坡说念，依然老旧小区的笔陡歧路，齐要求车辆具备充足的能源储备与智慧的起步响应。秦系列搭载的DM-i超等混动系统，选用“以电驱为主、发动机为辅”的能源架构，配备大功率驱动电机，大概蓦然爆发最大扭矩，齐全毫秒级的能源响应。以秦PLUS荣耀版为例，其搭载的驱动电机最大扭矩可达325N·m，零百加快期间仅需7,9秒，在斜坡起步时无需常常踩油门，电机即可提供充足能源，轻率嘱托15度以上的斜坡；在一语气爬坡场景中，电机与发动机协同职责，能源输出抓续褂讪，不会出现燃油车常见的能源衰减、爬坡无力等问题。

Slope-proof: Dual breakthroughs in power and economy, Slope scenarios in Chongqing run through every link of daily commuting, Whether it is the main road slope on the way to work or the steep branch road in old communities, vehicles are required to have sufficient power reserves and sensitive starting response, The DM-i super hybrid system equipped on the Qin series adopts a power structure of "electric drive as the main and engine as the auxiliary", equipped with a high-power drive motor, which can instantly burst out maximum torque and achieve millisecond-level power response, Taking the Qin PLUS Honor Edition as an example, the maximum torque of its drive motor can reach 325N·m, and the 0-100km/h acceleration time is only 7,9 seconds, When starting on a steep slope, there is no need to step on the accelerator frequently, and the motor can provide sufficient power to easily cope with steep slopes above 15 degrees, In continuous climbing scenarios, the motor and engine work together, with continuous and stable power output, without the common problems of fuel vehicles such as power attenuation and weak climbing ability,

与此同期，DM-i超等混动系统的高效节能脾气，澈底铲除了重庆用户对“山城高油耗”的挂牵。该系统选用了高效专用发动机、EHS电混系统、刀片电板等中枢部件，通过智能能量顾问策略，齐全了极致的能耗适度。在重庆拥挤的城区说念路中，秦系列可切换至纯电模式行驶，电机驱动不仅欢悦平顺，还能齐全零油耗；在明白的内环快速路或高速路行驶时，系统自动切换至混动模式，发动机以最高效的转速区间职责，为电板充电或协同驱动，百公里轮廓油耗低至3,8L。即使在常常高下坡的复杂路况下，其百公里轮廓油耗也仅为4,5L左右，远低于同价位燃油车的7-8L/100km，每年可为用户简约数千元的油费开销，无缺契合家庭用户对经济性的需求。

At the same time, the high-efficiency and energy-saving characteristics of the DM-i super hybrid system have completely eliminated Chongqing users' concerns about "high fuel consumption in mountain cities", The system adopts core components such as a high-efficiency dedicated engine, EHS hybrid system, and blade battery, and achieves extreme energy consumption control through intelligent energy management strategies, In the congested urban roads of Chongqing, the Qin series can switch to pure electric mode for driving, Motor drive is not only quiet and smooth, but also achieves zero fuel consumption, When driving on smooth inner ring expressways or highways, the system automatically switches to hybrid mode, and the engine works in the most efficient speed range to charge the battery or drive collaboratively, with a comprehensive fuel consumption of as low as 3,8L per 100km, Even in complex road conditions with frequent ups and downs, its comprehensive fuel consumption per 100km is only about 4,5L, far lower than the 7-8L/100km of fuel vehicles of the same price, which can save users thousands of yuan in fuel costs every year, perfectly meeting the economic needs of family users,

无续航战抖：补能无邪解放的全场景适配。续航战抖与补能便利性，是新能源汽车用户最中枢的挂牵之一，这一问题在重庆发达得尤为凸起。重庆部分区县与偏远区域的充电依次布局尚未完善，部分老旧小区因泊车位垂危、电力容量不及等问题，无法装配私东说念主充电桩，这使得纯电动车的使用便利性大打扣头。而秦系列搭载的DM-i超等混动系统，选用“可油可电”的双补能模式，无缺处理了这一痛点，齐全了全场景无战抖出行。

No range anxiety: Flexible and free energy supplementation for all scenarios, Range anxiety and energy supplement convenience are one of the core concerns of new energy vehicle users, and this problem is particularly prominent in Chongqing, The layout of charging facilities in some districts, counties and remote areas of Chongqing is not yet perfect, and some old communities cannot install private charging piles due to tight parking spaces and insufficient power capacity, which greatly reduces the convenience of pure electric vehicles, The DM-i super hybrid system equipped on the Qin series adopts a dual energy supplement mode of "oil and electricity available", which perfectly solves this pain point and realizes anxiety-free travel in all scenarios,

在日常通勤场景中，秦系列的纯电续航里程可得志大部分用户的需求。秦PLUS荣耀版的纯电续航里程可达120km（NEDC工况），秦L的纯电续航里程更是达到131km（NEDC工况），重庆主城大部分家庭的日常通勤距离在50km以内，一次充电即可得志2-3天的通勤需求。随隆重庆众人充电依次的抓续完善，当今主城各区已齐全充电桩全袒护，阛阓、写字楼、社区泊车场等场地均配备了多半众人充电桩，用户可诈欺碎屑化期间充电，齐全低老本通勤。而在资料出行场景中，当电板电量滥用时，秦系列可切换至燃油模式行驶，加油即可快速补能，实足幸免了纯电动车找桩难、充电慢的问题，额外恰当重庆主城与万州、涪陵、黔江等区县之间的资料通勤，齐全“城市用电、资料用油”的无邪适配。

In daily commuting scenarios, the pure electric range of the Qin series can meet the needs of most users, The pure electric range of the Qin PLUS Honor Edition can reach 120km (NEDC working condition), and the pure electric range of Qin L even reaches 131km (NEDC working condition), The daily commuting distance of most families in Chongqing's main urban area is within 50km, and one charge can meet 2-3 days of commuting needs, With the continuous improvement of public charging facilities in Chongqing, the main urban areas have now achieved full coverage of charging piles, A large number of public charging piles are equipped in shopping malls, office buildings, community parking lots and other places, Users can use fragmented time to charge, realizing low-cost commuting, In long-distance travel scenarios, when the battery power is exhausted, the Qin series can switch to fuel mode for driving, and refueling can quickly supplement energy, completely avoiding the problems of pure electric vehicles such as difficulty in finding piles and slow charging, It is especially suitable for long-distance commuting between Chongqing's main urban area and districts and counties such as Wanzhou, Fuling, and Qianjiang, realizing flexible adaptation of "using electricity in the city and oil for long distances",

褂讪可靠：嘱托极点惬心的本领保险。重庆夏令的高温与冬季的湿冷，对新能源汽车的中枢部件寿命与性能褂讪性组成极大挑战。比亚迪凭借在电板本领、热顾问系统上的深厚蓄积，为秦系列打造了全地点的惬心适应性保险体系，确保车辆在极点天气下仍能褂讪驱动。秦系列搭载的刀片电板，选用磷酸铁锂材料，具有超高的耐热性与安全性，其热失控温度远超传统三元锂电板，大概在重庆夏令38℃以上的高温环境下褂讪职责，不会出现饱读包、自燃等安全隐患；同期，刀片电板的轮回寿命更长，大概适应重庆湿气的惬心环境，减少电板衰延缓度，确保车辆历久使用后的续航褂讪性。

Stable and reliable: Technical guarantee for coping with extreme climates, The high temperature in summer and cold and humidity in winter in Chongqing pose great challenges to the service life and performance stability of core components of new energy vehicles, With its profound accumulation in battery technology and thermal management system, BYD has built a comprehensive climate adaptability guarantee system for the Qin series, ensuring that the vehicle can still operate stably in extreme weather, The blade battery equipped on the Qin series adopts lithium iron phosphate material, which has ultra-high heat resistance and safety, Its thermal runaway temperature is far higher than that of traditional ternary lithium batteries, and it can work stably in the high-temperature environment above 38℃ in Chongqing summer without safety hazards such as bulging and spontaneous combustion, At the same time, the blade battery has a longer cycle life, which can adapt to the humid climate environment in Chongqing, reduce the battery attenuation rate, and ensure the range stability of the vehicle after long-term use,

此外，秦系列还配备了先进的整车热顾问系统，大概智能养息电板、电机、电控等中枢部件的温度，确保各部件在最好职责温度区间驱动。夏令高温时，系统通过液冷散热本领，快速缩短中枢部件温度，幸免因过热导致性能衰减；冬季低温时，系统自动开启加热功能，擢升电板活性，幸免因低温导致续航缩水与能源下落。同期，该系统还能证实重庆的惬心特质，智能养息空调制冷/制热效能，在保险驾乘惬意性的同期，最大狂放降愚顽耗，进一步擢升车辆的经济性与可靠性。

In addition, the Qin series is also equipped with an advanced vehicle thermal management system, which can intelligently adjust the temperature of core components such as batteries, motors, and electric controls, ensuring that each component operates in the optimal working temperature range, In high temperature in summer, the system quickly reduces the temperature of core components through liquid cooling technology to avoid performance attenuation due to overheating, In low temperature in winter, the system automatically turns on the heating function to improve battery activity and avoid range shrinkage and power drop due to low temperature, At the same time, the system can also intelligently adjust the air conditioning cooling/heating efficiency according to the climate characteristics of Chongqing, ensuring driving comfort while minimizing energy consumption, further improving the economy and reliability of the vehicle,

越级居品力与塌实口碑：构建坚固的消费信任

在中枢本领除外，秦系列“双子星”之是以大概赢得重庆用户的浅近招供，还获利于其越级的居品力与抓续蓄积的塌实口碑。关于7-13万元预算的家庭用户而言，车辆不仅是代步器用，更是家庭生计的蔓延，他们对车辆的遐想、空间、内饰质感、智能化设置等方面齐有着较高的期待。秦PLUS与秦L通过在居品力上的全面进阶，杰出了用户对该价位车型的预期，形成了纷乱的市场竞争力；而抓续高涨的销量与雅致的用户反馈，又进一步千里淀为口碑上风，构建起坚固的消费信任。

In addition to core technologies, the reason why the Qin series "twin stars" have won wide recognition from Chongqing users is also due to their trans-level product strength and continuously accumulated solid reputation, For family users with a budget of 70,000 to 130,000 yuan, a vehicle is not only a means of transportation, but also an extension of family life, They have high expectations for the vehicle's design, space, interior texture, intelligent configuration and other aspects, Through comprehensive advancement in product strength, Qin PLUS and Qin L have exceeded users' expectations for models of this price range, forming strong market competitiveness, The continuously rising sales and good user feedback have further precipitated into reputation advantages, building a solid consumer trust,

越级遐想：兼顾审好意思与实用的家用属性。秦系列的遐想长久围绕家用场景张开，既得志用户对好意思不雅的追求，又兼顾实用性与惬意性。秦PLUS选用比亚迪经典的“龙颜好意思学2,0”遐想，大尺寸进气格栅搭配横蛮的LED大灯，营造出千里稳大气的视觉后果，合适家庭用户的审好意思偏好；车身线条流畅，风阻系数低至0,28Cd，不仅擢升了燃油经济性，还增强了高速行驶的褂讪性。秦L则选用升级后的“龙颜好意思学3,0”遐想，格栅尺寸进一步优化，搭配一语气式LED尾灯与溜背式车身，兼具通顺感与优雅感，更合适年青家庭的审好意思需求。两款车型的外不雅遐想均经过精细化打磨，细节处理到位，质感远超同价位竞品，成为用户遴荐时的要紧加分项。

Trans-level design: Balancing aesthetic and practical family attributes, The design of the Qin series has always centered on family scenarios, not only meeting users' pursuit of beauty, but also balancing practicality and comfort, Qin PLUS adopts BYD's classic "Dragon Face Aesthetics 2,0" design, with a large-size air intake grille paired with sharp LED headlights, creating a calm and atmospheric visual effect that fits the aesthetic preferences of family users, The smooth body lines have a drag coefficient as low as 0,28Cd, which not only improves fuel economy, but also enhances the stability of high-speed driving, Qin L adopts the upgraded "Dragon Face Aesthetics 3,0" design, with further optimized grille size, paired with through-type LED taillights and a sloping back body, combining sportiness and elegance, which is more in line with the aesthetic needs of young families, The exterior designs of both models have been carefully polished with in-place detail processing, and their texture is far superior to competitors of the same price, becoming an important bonus item for users when choosing,

在内饰与空间发达上，秦系列相通展现出越级实力。秦PLUS的内饰选用对称式布局，配备12,8英寸悬浮式中控屏与7英寸全液晶神态盘，操作精真金不怕火、显现明晰；内饰大面积选用软质材料包裹，搭配缝线工艺，质感详尽，灵验擢升了驾乘惬意性；空间方面，其轴距达到2712mm，后排腿部空间充裕，大概轻率容纳三名成年东说念主，后备箱容积达到476L，可得志家庭出行时的储物需求。秦L在空间与内饰上进一步升级，轴距加长至2718mm，后排腿部空间更为宽阔，即使万古期乘坐也不会感到压抑；内饰选用双色拼接遐想，搭配麂皮材质座椅与金属饰条，质感大幅擢升；同期，秦L还配备了全景天窗、后排孤苦出风口等设置，进一步擢升了驾乘惬意性与豪华感。

In terms of interior and space performance, the Qin series also shows trans-level strength, The interior of Qin PLUS adopts a symmetrical layout, equipped with a 12,8-inch floating central control screen and a 7-inch full LCD instrument panel, which is easy to operate and clear to display, The interior is wrapped with a large area of soft materials, paired with stitching technology, with a delicate texture, effectively improving driving comfort, In terms of space, its wheelbase reaches 2712mm, with abundant rear legroom that can easily accommodate three adults, and the trunk volume reaches 476L, which can meet the storage needs of family travel, Qin L has further upgraded in space and interior, with the wheelbase lengthened to 2718mm, and the rear legroom is more spacious, so you won't feel depressed even when riding for a long time, The interior adopts a two-tone stitching design, paired with suede seats and metal trim, greatly improving the texture, At the same time, Qin L is also equipped with a panoramic sunroof, rear independent air outlets and other configurations, further enhancing driving comfort and a sense of luxury,

智能设置：科技赋能精真金不怕火驾乘体验。跟着智能化海浪的鼓动，用户对车辆的智能化设置要求越来越高，即使是7-13万元预算的家用轿车，也不再得志于基础的代步功能。秦系列紧跟市场趋势，搭载了比亚迪最新的DiLink智能座舱与DiPilot智能驾驶援手系统，为用户带来精真金不怕火、智能的驾乘体验。秦PLUS配备的DiLink 3,0智能座舱，支抓语音适度、车机互联、在线导航等功能，语音识别准确率高达98%，大概轻率齐全对空调、音乐、导航等功能的适度，解放双手，擢升驾驶安全性；同期，车机系统还支抓OTA在线升级，确保用户大概抓续享受最新的功能与事业。

Intelligent configuration: Technology empowers convenient driving experience, With the advancement of the intelligent wave, users have higher and higher requirements for vehicle intelligent configuration, Even family sedans with a budget of 70,000 to 130,000 yuan are no longer satisfied with basic transportation functions, Keeping up with market trends, the Qin series is equipped with BYD's latest DiLink intelligent cockpit and DiPilot intelligent driving assistance system, bringing users a convenient and intelligent driving experience, The DiLink 3,0 intelligent cockpit equipped on Qin PLUS supports voice control, vehicle-machine interconnection, online navigation and other functions, with a voice recognition accuracy rate of up to 98%, which can easily realize the control of air conditioning, music, navigation and other functions, freeing hands and improving driving safety, At the same time, the vehicle-machine system also supports OTA online upgrades, ensuring that users can continuously enjoy the latest functions and services,

秦L则搭载了更先进的DiLink 4,0智能座舱与DiPilot 2,0智能驾驶援手系统，智能化水平进一步擢升。DiLink 4,0智能座舱选用更快的处理器，操作流畅不卡顿，支抓多任务并行处理，同期新增了场景化模式、智能家居互联等功能，用户可通过车机适度家中的智能开辟，齐全“车家互联”的精真金不怕火体验；DiPilot 2,0智能驾驶援手系统，配备了ACC自适应巡航、LKA车说念保抓援手、AEB自动进犯制动等功能，大概在资料驾驶与城区通勤中为用户提供援手支抓，减弱驾驶疲倦，擢升行车安全。这些智能化设置的搭载，使得秦系列在同价位车型中形成了显着的竞争上风，也得志了年青家庭对科技感的追求。

Qin L is equipped with the more advanced DiLink 4,0 intelligent cockpit and DiPilot 2,0 intelligent driving assistance system, with a further improvement in intelligence level, The DiLink 4,0 intelligent cockpit adopts a faster processor, with smooth operation without lag, supporting multi-task parallel processing, At the same time, it adds scenario-based modes, smart home interconnection and other functions, Users can control smart devices at home through the vehicle machine, realizing the convenient experience of "vehicle-home interconnection", The DiPilot 2,0 intelligent driving assistance system is equipped with ACC adaptive cruise, LKA lane keeping assistance, AEB automatic emergency braking and other functions, which can provide users with auxiliary support in long-distance driving and urban commuting, reduce driving fatigue, and improve driving safety, The installation of these intelligent configurations has made the Qin series form an obvious competitive advantage among models of the same price, and also met the pursuit of a sense of technology by young families,

口碑发酵：滚雪球式的市场传播效应。抓续高涨的销量，不仅缩短了秦系列的单车制酿老本，更形成了滚雪球式的口碑传播效应。在重庆，秦系列的市场保有量已突破10万辆，成为大街胡衕最常见的新能源车型之一。多半的保有量使得秦系列形成了纷乱的“视觉告白”效应，潜在用户在日常生计中常常看到秦系列车型，潜移暗化中擢升了对品牌与车型的领会度；同期，老用户的口碑推选成为最有劲的购车背书，重庆消费者求实、防卫口碑的消费习尚，使得“亲一又推选”成为购车决策中的要紧身分。

Word-of-mouth fermentation: Snowballing market communication effect, The continuously rising sales have not only reduced the unit manufacturing cost of the Qin series, but also formed a snowballing word-of-mouth communication effect, In Chongqing, the market ownership of the Qin series has exceeded 100,000 units, making it one of the most common new energy models on the streets, The large ownership has made the Qin series form a strong "visual advertising" effect, Potential users frequently see Qin series models in daily life, which,;。ba9n.cn/ic;subtly,;。ba9n.cn/id;improves their,;。ba9n.cn/jc;awareness of,;。ba9n.cn/jd;the brand and models, At the,;。ba9n.cn/kc;same time,;。ba9n.cn/kd;word-of-mouth,;。ba9n.cn/lc;recommendations from old users,;。ba9n.cn/ld;have become,;。ba9n.cn/mc;the most,;。ba9n.cn/md;powerful car purchase endorsement, Chongqing consumers' pragmatic and word-of-mouth-focused consumption habits make "friend recommendations" an important factor in car purchase decisions,

从用户反馈来看，秦系列的可靠性与高保值率是口碑传播的中枢亮点。重庆用户在使用过程中，对秦系列的能源性能、油耗发达、褂讪性给以了高度评价，不少用户暗意“开了两年多，莫得出现任缘何障，油耗一直很褂讪”“坡说念能源足，日常通勤实饱和用”。同期，秦系列的高保值率也成为用户招供的要紧身分，证实第三方二手车评估机构的数据显现，秦PLUS的三年保值率达到62%，秦L的一年保值率达到75%，远超同价位新能源车型的平均水平。高保值率意味着用户在换车时的经济蚀本更小，进一步增强了用户的购买信心，也为口碑传播提供了有劲撑抓。

From user feedback, the reliability and high residual value of the Qin series are the core highlights of word-of-mouth communication, In the process of use, Chongqing users highly evaluate the power performance, fuel consumption performance and stability of the Qin series, Many users said, "I have been driving for more than two years, no faults have occurred, and the fuel consumption has been very stable", "Sufficient power on slopes, fully sufficient for daily commuting", At the same time, the high residual value of the Qin series has also become an important factor recognized by users, According to data from third-party used car evaluation agencies, the three-year residual value of Qin PLUS reaches 62%, and the one-year residual value of Qin L reaches 75%, far exceeding the average level of new energy models of the same price, High residual value means that users suffer less economic loss when changing cars, further enhancing users' purchase confidence and providing strong support for word-of-mouth communication,

此外，比亚迪还通过用户社群运营，进一步强化口碑效应。在重庆，比亚迪建立了多个秦系列车主社群，依期组织车主行径，加强品牌与用户、用户与用户之间的互动；同期，通过线上平台收罗用户反馈，实时处理用户在用车过程中遭受的问题，抓续优化居品与事业。这种“以用户为中心”的运营模式，让用户感受到品牌的肃肃，增强了用户的包摄感与衷心度，进一步推动了口碑的传播与发酵。

In addition, BYD further strengthens the word-of-mouth effect through user community operations, In Chongqing, BYD has established multiple Qin series owner communities, regularly organizing owner activities to strengthen interaction between the brand and users, and between users, At the same time, it collects user feedback through online platforms, timely solves problems encountered by users in the process of car use, and continuously optimizes products and services, This "user-centered" operation model makes users feel valued by the brand, enhances users' sense of belonging and loyalty, and further promotes the spread and fermentation of word-of-mouth,

纷乱事业体系与品牌势能：提供全地点安稳保险

关于家庭用户而言，购车后的事业体验与车辆自己的居品力同等要紧。比亚迪秦系列“双子星”在重庆市场的抓续热销，离不开其纷乱的事业体系与最初的品牌势能提供的全地点安稳保险。比亚迪通过在重庆布局密集的销售与售后事业齐集，完善的事业经过，以及不休升级的品牌形象，为用户从购车到用车的全生命周期提供了可靠保险，澈底铲除了用户的黄雀伺蝉。

For family users, the post-purchase service experience is as important as the product strength of the vehicle itself, The continuous hot sales of BYD Qin series "twin stars" in the Chongqing market are inseparable from the comprehensive peace of mind guarantee provided by its strong service system and leading brand momentum, By deploying a dense sales and after-sales service network in Chongqing, improving service processes, and continuously upgrading brand image, BYD provides reliable guarantee for users in the entire life cycle from car purchase to car use, completely eliminating users' worries,

密集的事业齐集：袒护全域的精真金不怕火事业触角。重庆地形复杂，区县散布永诀，完善的事业齐集是保险用户用车便利性的要津。比亚迪在重庆布局了向上100家销售事业网点，袒护主城九区及统统区县，形成了“主城30分钟事业圈、区县60分钟事业圈”的事业时势。不管是购车询查、试驾体验，依然日常相易、故障维修，用户齐能在就近的事业网点得到快速响应。举例，在万州、涪陵、永川等要点区县，比亚迪均设立了圭臬的4S店，配备专科的销售与维修团队，提供全地点的事业；在偏远区县，则通过事业站、互助网点等神情，确保用户大概享受到基本的相易与维修事业，澈底处理了用户“购车易、养车难”的挂牵。

Dense service network: Convenient service reach covering the entire region, Chongqing has complex terrain and scattered districts and counties, A sound service network is the key to ensuring the convenience of users' car use, BYD has deployed more than 100 sales and service outlets in Chongqing凯发·k8国际app(中国)官方网站, covering nine main urban areas and all districts and counties, forming a service pattern of "30-minute service circle in the main urban area and 60-minute service circle in districts and counties", Whether it is car purchase consultation, test drive experience, daily maintenance, or fault repair, users can get quick responses at nearby service outlets, For example, in key districts and counties such as Wanzhou, Fuling, and Yongchuan, BYD has set up standard 4S stores, equipped with professional sales and maintenance teams, providing comprehensive services, In remote districts and counties, service stations and cooperative outlets are used to ensure that users can enjoy basic maintenance and repair services, completely solving users' worries of "easy car purchase but difficult car maintenance",

发布于：广东省
当前网址：http://www.dazuoye.com/qiche/1146850.html
tag：凯发·k8国际app(中国)官方网站,这一,价钱区,间的,竞争,愈发